by guia-matthieu
Delivers a catalog of 172 expert marketing methodology skills as structured MCP‑compatible modules, enabling AI agents like Claude to perform high‑level marketing, sales, and growth tasks.
ClawFu Skills provides a curated collection of 172 marketing‑focused instructions—ranging from copywriting and positioning to sales negotiations and growth loops—encoded as reusable AI skills. Each skill is packaged with clear attribution, boundaries, and a mode tag that defines how the AI and human collaborate.
npx @clawfu/mcp-skills
.mcp.json:
{
"mcpServers": {
"clawfu": {
"command": "npx",
"args": ["@clawfu/mcp-skills"]
}
}
}
python scripts/validate_v2.py
python scripts/package_skills.py
SKILL.md file, defining name, description, and mode (centaur, cyborg, or both).Q: Do I need an API key to run the server? A: No API key is required for the core skill package; it runs locally via the MCP server.
Q: Can I add my own custom skills?
A: Yes. Create a SKILL.md file following the documented front‑matter format and place it in the skills/ folder; then re‑run the packaging script.
Q: Which AI models are supported?
A: The skills are designed for Claude Desktop, Claude Code, and any MCP‑compatible agent that respects the mode tags.
Q: How are skill boundaries handled? A: Each skill includes a "Skill Boundaries" section that lists known limitations and edge cases, helping users understand when human oversight is required.
Q: Is the project actively maintained? A: The repository is open source under MIT, and contributions are encouraged via pull requests.
172 expert marketing methodologies for AI. Free. Open source. MIT licensed.
Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation. And 150+ more — encoded as structured AI instructions.
npx @clawfu/mcp-skills
Add to your .mcp.json:
{
"mcpServers": {
"clawfu": {
"command": "npx",
"args": ["@clawfu/mcp-skills"]
}
}
}
git clone https://github.com/guia-matthieu/clawfu-skills.git
Browse and download individual skills at clawfu.com/skills.
159 skills across 28 categories:
| Category | Skills | Examples |
|---|---|---|
| Content | 22 | copywriting (Schwartz), storytelling (StoryBrand), persuasion (Cialdini) |
| Strategy | 17 | positioning (Dunford), competitive analysis, JTBD, six thinking hats |
| Audio | 16 | podcast production, sonic branding, sound design |
| Automation | 10 | workflow builder, zapier architect, n8n orchestrator |
| Validation | 8 | mom test, customer discovery, landing page test |
| RevOps | 8 | pipeline analyzer, forecast validator, pricing strategy |
| Sales | 6 | sales pitch (Dunford), SPIN selling, MEDDIC, negotiation (Voss) |
| SDR Automation | 6 | lead enrichment, outreach sequencer, ICP scoring |
| Customer Success | 6 | health score, churn predictor, onboarding |
| Video | 5 | AI storyboard, video concept, editing |
| SEO Tools | 5 | keyword research, content optimization, technical audit |
| Legal | 5 | contract review, GDPR compliance, terms generator |
| HR-Ops | 5 | resume screener, onboarding guide, job description |
| Social | 4 | community building, social listening, content calendar |
| Growth | 4 | growth loops (Reforge), PLG, referral systems |
| Crisis | 4 | crisis detector, response coordinator, post-mortem |
| Analytics | 4 | A/B testing, cohort analysis, funnel analyzer |
| Thinking | 3 | first principles, inversion, pre-mortem |
| Startup | 3 | pitch deck, lean canvas, fundraising |
| Product | 3 | PRD generator, feature prioritization, roadmap |
| Leadership | 3 | meeting facilitator, decision framework, feedback |
| Funnels | 3 | funnel architect, conversion optimizer, lead scoring |
| 2 | email sequence, newsletter strategy | |
| Branding | 2 | brand voice, visual identity |
| Acquisition | 2 | ad spend optimizer, Google Ads expert |
| Meta | 1 | skill orchestrator (multi-skill workflows) |
| DevOps | 1 | CI/CD pipeline |
| AI Design | 1 | image-to-3D pipeline |
Each skill is a SKILL.md file with YAML frontmatter:
---
name: positioning-expert
description: Apply April Dunford's positioning methodology
mode: centaur
---
# Positioning Expert
> Position products using April Dunford's "Obviously Awesome" framework.
## When to Use This Skill
...
## What Claude Does vs What You Decide
...
All skills include:
centaur (divided work), cyborg (integrated), or both# Validate v2 compliance
python scripts/validate_v2.py
# Package skills
python scripts/package_skills.py
MIT — see LICENSE.
Guia — AI visibility consulting.
Browse all skills at clawfu.com.
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{
"mcpServers": {
"clawfu": {
"command": "npx",
"args": [
"@clawfu/mcp-skills"
],
"env": {}
}
}
}claude mcp add clawfu npx @clawfu/mcp-skills