ClawFu Skills

What is ClawFu Skills about?

ClawFu Skills provides a curated collection of 172 marketing‑focused instructions—ranging from copywriting and positioning to sales negotiations and growth loops—encoded as reusable AI skills. Each skill is packaged with clear attribution, boundaries, and a mode tag that defines how the AI and human collaborate.

How to use ClawFu Skills?

1. Install via npx (recommended):

   npx @clawfu/mcp-skills
   

2. Add to an existing MCP configuration (e.g., Cursor/Windsurf) by editing .mcp.json:

   {
     "mcpServers": {
       "clawfu": {
         "command": "npx",
         "args": ["@clawfu/mcp-skills"]
       }
     }
   }
   

3. Run the server; the skills become available to Claude Desktop, Claude Code, or any MCP‑compatible client.
4. Optional: Validate the skill set with the provided scripts:

   python scripts/validate_v2.py
   python scripts/package_skills.py
   

Key features of ClawFu Skills

• 172 skills across 28 categories (Content, Strategy, Audio, Automation, Sales, etc.).
• YAML front‑matter for each SKILL.md file, defining name, description, and mode (centaur, cyborg, or both).
• Expert attribution: every skill cites a known methodology (e.g., Dunford, Cialdini, Ogilvy).
• Human‑AI responsibility split via "What Claude Does vs What You Decide" sections.
• Quality standards (v2) ensure consistency, clear boundaries, and proper mode tagging.
• Packaging and validation scripts for easy distribution and compliance checking.
• Open‑source MIT license; contributions welcomed.

Use cases of ClawFu Skills

• Copywriting & storytelling: Generate persuasive ad copy, email sequences, or brand narratives using Schwartz, StoryBrand, and Cialdini frameworks.
• Product positioning: Apply April Dunford’s "Obviously Awesome" methodology to craft positioning statements.
• Sales enablement: Build pitch decks, run SPIN or MEDDIC interview simulations, and negotiate using Voss techniques.
• Growth automation: Design growth loops, PLG frameworks, and referral systems without manual scripting.
• Marketing operations: Automate podcast production, SEO audits, video storyboarding, and CI/CD pipelines for creative assets.
• Customer success: Predict churn, score health metrics, and design onboarding flows.

FAQ

Q: Do I need an API key to run the server? A: No API key is required for the core skill package; it runs locally via the MCP server.

Q: Can I add my own custom skills? A: Yes. Create a SKILL.md file following the documented front‑matter format and place it in the skills/ folder; then re‑run the packaging script.

Q: Which AI models are supported? A: The skills are designed for Claude Desktop, Claude Code, and any MCP‑compatible agent that respects the mode tags.

Q: How are skill boundaries handled? A: Each skill includes a "Skill Boundaries" section that lists known limitations and edge cases, helping users understand when human oversight is required.

Q: Is the project actively maintained? A: The repository is open source under MIT, and contributions are encouraged via pull requests.

ClawFu Skills

172 expert marketing methodologies for AI. Free. Open source. MIT licensed.

Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation. And 150+ more — encoded as structured AI instructions.

Install

Claude Desktop / Claude Code (MCP)

npx @clawfu/mcp-skills

Cursor / Windsurf

Add to your .mcp.json:

{
  "mcpServers": {
    "clawfu": {
      "command": "npx",
      "args": ["@clawfu/mcp-skills"]
    }
  }
}

Git Clone

git clone https://github.com/guia-matthieu/clawfu-skills.git

Individual Skills

Browse and download individual skills at clawfu.com/skills.

Catalog

159 skills across 28 categories:

Category	Skills	Examples
Content	22	copywriting (Schwartz), storytelling (StoryBrand), persuasion (Cialdini)
Strategy	17	positioning (Dunford), competitive analysis, JTBD, six thinking hats
Audio	16	podcast production, sonic branding, sound design
Automation	10	workflow builder, zapier architect, n8n orchestrator
Validation	8	mom test, customer discovery, landing page test
RevOps	8	pipeline analyzer, forecast validator, pricing strategy
Sales	6	sales pitch (Dunford), SPIN selling, MEDDIC, negotiation (Voss)
SDR Automation	6	lead enrichment, outreach sequencer, ICP scoring
Customer Success	6	health score, churn predictor, onboarding
Video	5	AI storyboard, video concept, editing
SEO Tools	5	keyword research, content optimization, technical audit
Legal	5	contract review, GDPR compliance, terms generator
HR-Ops	5	resume screener, onboarding guide, job description
Social	4	community building, social listening, content calendar
Growth	4	growth loops (Reforge), PLG, referral systems
Crisis	4	crisis detector, response coordinator, post-mortem
Analytics	4	A/B testing, cohort analysis, funnel analyzer
Thinking	3	first principles, inversion, pre-mortem
Startup	3	pitch deck, lean canvas, fundraising
Product	3	PRD generator, feature prioritization, roadmap
Leadership	3	meeting facilitator, decision framework, feedback
Funnels	3	funnel architect, conversion optimizer, lead scoring
Email	2	email sequence, newsletter strategy
Branding	2	brand voice, visual identity
Acquisition	2	ad spend optimizer, Google Ads expert
Meta	1	skill orchestrator (multi-skill workflows)
DevOps	1	CI/CD pipeline
AI Design	1	image-to-3D pipeline

Skill Format

Each skill is a SKILL.md file with YAML frontmatter:

---
name: positioning-expert
description: Apply April Dunford's positioning methodology
mode: centaur
---

# Positioning Expert

> Position products using April Dunford's "Obviously Awesome" framework.

## When to Use This Skill
...

## What Claude Does vs What You Decide
...

Quality Standards (v2)

All skills include:

• Expert attribution — named source methodology, not generic checklists
• "What Claude Does vs What You Decide" — clear human/AI division
• "Skill Boundaries" — known limitations and edge cases
• Mode tag — centaur (divided work), cyborg (integrated), or both

Scripts

# Validate v2 compliance
python scripts/validate_v2.py

# Package skills
python scripts/package_skills.py

License

MIT — see LICENSE.

Built by

Guia — AI visibility consulting.

Browse all skills at clawfu.com.